The web is a global source of information with a broad scope. It is very different from traditional media, since each site is accessible 24 hours a day, on demand. Site content is extremely important to the viewer. An advertisement on the web site can establish a one-to-one message with the viewer. This format takes us above and beyond conventional media, where potential customers may easily be missed out due to their rigid programming schedules. Add iDrink.com to your advertising plan, and deliver your message to a target audience 24 hours a day, 365 days a year!

The following are several concepts and formats to choose from:

Banner & Button Rotation

All feature banners and buttons appear on the main page unless we receive other instructions from the customer. The ad will remain on display for the entire time the page is accessed (a maximum of 90 seconds). Rotation of each ad is not sequential and may be linked to content requests. Each site feature and window not controlled by the viewer has a different rotation frequency, in order to keep the content dynamic and allow for maximum user interactivity.

New Product Feature

Producers can submit new product information, and reserve this window to promote their various products and drinks. This window will continuously rotate between product introductions and featured drinks. Site visitors can click on the window to access the drink recipe or to obtain more detailed information of the new product release. New products will remain live in this space for a minimum of 60 days. After this period, the product information will be available from our product and brands library.

Targeted Banner Ads

Whenever a viewer does a keyword search, relevant banner ads can be linked to the search. The banner ads are prioritized and then displayed to the viewer while the viewer is accessing information from the keyword search. This feature can deliver a more targeted and effective campaign than the regular banner ad, for a minimal cost increase .

Selective Sponsorship

Each month, and also on holidays, iDrink.com will feature seasonal drinks made with brand label products. Producers can be associated with the drinks that require their brand label products, as well as other drinks in our database, by becoming a sponsor. This sponsorship will also give them the right to be the only brand mentioned in the drink recipe.

Screen Button Links

Standard Applet

The remote search window is a display box (around 180x80 pixels). It can easily be installed on any website, preferably one with an audience demanding information on traditional and exotic drink recipes. Once installed, the window allows a user to enter key words into the window, and make a seamless transition to our drink recipe database. This convenient search window eliminates the need to log on to iDrink, sit through execution time, and access the recipe. The window also creates the impression that the user never left your site.

enter cocktail name

This feature provides FREE continuous access to iDrink's growing database and interactive features. In return, you permit iDrink to place a banner ad or button ad on your site to promote content features and promotions for 3 months of the year.

Custom Search Window

This window can be customized to reflect a completely different look and feel to the site information, content and functionality, for those sites that wish to integrate iDrink's search features into their site functionality. This format is available on request, and is subject to content licensing and customization fee.

NOTE:

Advertisers can reduce the cost of their purchase by purchasing a bulk number of impressions for the year. The impressions can be designated to appear at various times throughout the year. We can also target our advertising by keyword content search. iDrink provides monthly tracking, reports of impressions delivered and account balance statements.

CPM (cost per thousand impressions)

Technical requirements are listed for the following types of ads:

• Banner Advertisements
• Button Advertisements
• Selective Sponsorship
• Screen Button Links

Banner Advertisements

All banners are placed at the top of the iDrink pages for maximum visibility.

Button Advertisements

Button advertisements on iDrink.com are strategically placed on the right-hand side of each page.

<:normalfont>Format:	<:normalfont>GIF	<:normalfont>HTML
<:normalfont>File Size:	<:normalfont>10K	<:normalfont>10K
<:normalfont>Dimension:	<:normalfont>125 x 125	<:normalfont>125 x 125
<:normalfont>File Name:	<:normalfont>yourcompany_ad.gif	<:normalfont>yourcompany_ad.html
<:normalfont>Location:	<:normalfont>right-hand side of page	<:normalfont>right-hand side of page
<:normalfont>Components:	<:normalfont>one piece	<:normalfont>three pieces
<:normalfont>Artwork Changes:	<:normalfont>Maximum of 2 times a month	<:normalfont>Maximum of 2 times a month

Actual Button Size: 125 x 125

Selective Sponsorship

iDrink offers sponsorships. The specifications for these advertisements are the same for both Advertisement Buttons and Sponsorship Advertisement Buttons. The only exception is that you must include a line of text in the advertisement image that reads: "Sponsored By: yourcompany."

Actual Button Size: 125 x 125

Screen Partner Buttons

Screen Partner Buttons are permitted on the iDrink.com site. These are 120 x 60 buttons that will be displayed on our main page. These buttons will act as a direct link to your site.

Additional Advertisement Formats

iDrink supports the following advertisement formats, in addition to html and gif:

• Enliven
• Flash
• Java
• Javascript
• Jpeg

Required Materials and Due Date

The following materials must be delivered three days prior to the start date.

• . Completed and signed insertion order
• . Ad banner GIF or HTML
• . Destination URL (must be complete and functional)
• . Alt Text (35-50 characters)
• . Email address for weekly banner reports

Material Delivery

If you would like to advertise with us, please send your information to the following address: